D&Ad 2013, Integrated - Nomination
D&Ad 2013, Earned Media Campaigns - Nomination
D&Ad 2013, Direct - Nomination
Clio Awards 2013, Innovative Media- Gold
Clio Awards 2013, Direct: Out of Home - Gold
Clio Awards 2013, Public Relations: Cause Related - Gold
Clio Awards 2013, Content & Contact - Silver
Clio Awards 2013, Out of Home: Ambient - Silver
Clio Awards 2013, Integrated Campaign - Bronze
Clio Awards 2013, Engagement: Experiential - Bronze
One Show 2013, Public Service - Gold
One Show 2013, Experiential - Gold
One Show Interactive 2013, Environmental/Experiential- Gold
New York Festivals 2013, Outdoor - Grand-Prix
New York Festivals 2013, Outdoor - Gold
New York Festivals 2013, Integrated - Gold
New York Festivals 2013, Avant-Garde - Gold
FIAP 2013, Integrated Campaign - Grand-Prix
FIAP 2013, Promo & Direct - Grand-Prix
FIAP 2013, Institutional - The Cup of Iberoamerica
FIAP 2013, Promo & Direct - Gold
FIAP 2013, Media Innovation - Gold
FIAP 2013, Public Relations - Gold
FIAP 2013, Creative Effectiveness - Gold
Wave Festival 2013, Direct - Gold
Wave Festival, PR - Gold
Wave Festival, Promo - Silver
Wave Festival, Promo - Silver
Andy Awards 2013, Public Service - Grand Prix
Andy Awards 2013, Public Service - Gold
Andy Awards 2013, Best Use of a Celebrity- Gold
Andy Awards 2013, Integrated - Silver
El Ojo de Iberoamerica 2012, Tercer Ojo - Grand Prix
El Ojo de Iberoamerica 2012, Tercer Ojo - Gold
El Ojo de Iberoamerica 2012, PR - Silver
El Ojo de Iberoamerica 2012, Sports - Silver
El Ojo de Iberoamerica 2012, Sustainable - Bronze
El Ojo de Iberoamerica 2012, Innovative - Bronze
Brazilian Advertising Festival, Integrated - Grand Prix
Brazilian Advertising Festival, Promo - Grand Prix
Brazilian Advertising Festival, Integrated - Gold
Brazilian Advertising Festival, Promo - Gold
Effie Awards 2012, Nonprofit - Gold
Tomorrow Awards, People's Choice - Shortlist
Renato Castelo Branco 2012, Business - Grand Prix
Renato Castelo Branco 2012, People's Choice - Winner
Renato Castelo Branco 2012, Business - Winner

One of Brazil's oldest football clubs, EC Vitoria, based in Salvador Bahia, has removed the red stripes from their official jersey design in order to highlight the country's need for blood donors.
The red stripes have been replaced with bands of white, which gradually returned to their original colour, stripe by stripe, after each game as fans donate more blood.
The campaign plays with the concept of social cohesion - bringing people together around a common cause - linking feelings of pride and camaraderie related to the support of a football team to the support of a health cause.

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PIAF Awards 2013, Creative use of traditional formats - Shortlist

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Brazilians drink 1,2 liters of water every day. 40% less than the daily-recommended amount.
The reason? People don't remember to get hydrated.
To change that, Bonafont wanted to remember people of doing so.
We started by sending a desktop mini fridge with 2 liters of Bonafont to one of the most influential twitters in the country.
But it was not just a simple gift. The story changed when the fridge was opened.
Thanks totechnology, we gave the device a digital life and a 140 carachters "voice".
Every time the fridge was opened, a tweet was automatically posted on the celebrity's timeline, telling thousands of followers they were drinking water, and motivating them to do the same.
With hundreds of predefined messages, our friend's network was reminded to take an extra sip.
As the fridge opens and closes, the brand's massage spreads impressively.
Now Bonafont reminds millions of people to drink water. 2 liters. Every day.

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Wave Festival 2012, Direct - Gold
Wave Festival 2012, Promo - Silver
El Ojo de Iberoamerica 2011, Direct - Silver
El Ojo de Iberoamerica 2011, Direct - Bronze
El Ojo de Iberoamerica 2011, Promo - Shortlist
El Ojo de Iberoamerica 2011, PR - Shortlist
Sigi Awards 2012, Direct - Shortlist
Sigi Awards 2012, Promo - Shortlist
Contagious Magazine, Issue 28 - Featured Case

Danone wanted to position Actimel as an indispensible part of breakfast for Brazilian families.
But the mothers don't have the habit of giving Actimel to their kids every day.
We decided to use something truly indispensible in any family's morning diet. So, we transformed bread into media.
We created a special toaster that prints messages on the bread as it toasts it, reminding mothers to protect their kids' health every day.
To launch the campaign we selected some of the most influential mothers, and sent them all a toaster with a personalized reminder, along with a package of the product.
In order to receive Actimel for an additional month, mothers should post pictures with the toasts on their social profiles, spreading health throughout their network.
Besides introducing a healthy habit into so many people's lives, millions of mothers now know how easy it is to protect their children.

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The New Uno is a car synonymous with flexibility and innovation among the Brazilian young generation. But we needed to highlight another feature, as important as its remarkable design: the great fuel economy.
The message of low consumption was presented in a light and fun way, reaching the target in a moment of great socialization in bars and restaurants, allowing everyone to “test drive” the car in an unusual way (using their own pee) and spread the word right afterwards.
Besides great effects in the places where the panels were installed, the search for the car on Fiats website rose 12% during the week the action was launched. In the weeks after the event, fuel economy became the first feature mentioned by young people at buying decision, followed by its innovative design.

Activia is a yogurt that helps regulating the digestive system. But the brand has difficulty to interact with its consumers, since "going to the toilet" is not a subject people like to talk about.
To overcome that, we decided to approach the consumers under a new perspective: instead of talking about "regulating their intestines", we invited people to "get their lives in rhythm". And we did it literally.
We built a giant Activia pot and invited three musicians to create music, live and improvised, from inside it.
The theme of the songs? The Facebook timeline of the consumers themselves.
Through the Activia app users were invited to turn their digital lives information into brand new songs, created especially for them in real time.
Each song's video was instantly published on each user's wall, impacting all his friends and spreading the new rhythm along.
In just five days, almost 1,000 people had their social profiles put into rhythm. Their song videos reached 200,000 people on Facebook and over 4 million throughout internet.

Perdigao, the largest food-company in Brazil, wanted to use the FIFAWorld Cup to increase sales of its ready-to-eat pizzas.
Brazil has always stood out in the history of football. But in 2010, the pride of our fans was shaken. With a bureaucratic style, we abandoned our greatest traditions: creativity and joy.
So we decided to lead a movement to restore the magic in the playing fields.
To support this cause, instead of creating a campaign, we invented a dribbling move:
the Pizza Dribble.
We impacted 25 million people, increasing pizza sales by 22% during the World Cup. The site had 1.6 million unique visits, and received almost one thousand videos.
As for the arty football, during the World Cup we played poorly and were eliminated. But the first time the team was assembled after the Cup, we reached our objective: joy was back on the field.

Have you ever asked yourself how would be the world on the silent mode? In this campaign users could perceive clearly the advantage of having a mobile with an MP3 player device.