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Integrated Campaign   Leo Burnett Tailor Made   Sao Paulo, Brazil   Jun, 2012
 

Cannes Lions 2013, Direct - Gold
Cannes Lions 2013, Outdoor - Gold
Cannes Lions 2013, Direct - Silver
Cannes Lions 2013, PR - Silver
Cannes Lions 2013, Design - Silver
Cannes Lions 2013, Branded Content & Entertainment - Silver
Cannes Lions 2013, Branded Content & Entertainment - Silver
Cannes Lions 2013, Titanium & Integrated - Shortlist
Cannes Lions 2013, Promo & Activation - Shortlist
Cannes Lions 2013, Promo & Activation - Shortlist
D&Ad 2013, Integrated - Yellow Pencil
D&Ad 2013, Earned Media Campaigns - Nomination
D&Ad 2013, Direct - Nomination
AICP & Next Awards 2013, Experiential - Winner
AICP & Next Awards 2013, Cause Marketing- Winner
El Sol 2013, PR - Gold
Clio Awards 2013, Innovative Media- Gold
Clio Awards 2013, Direct: Out of Home - Gold
Clio Awards 2013, Public Relations: Cause Related - Gold
Clio Awards 2013, Content & Contact - Silver
Clio Awards 2013, Out of Home: Ambient - Silver
Clio Awards 2013, Integrated Campaign - Bronze
Clio Awards 2013, Engagement: Experiential - Bronze
One Show 2013, Public Service - Gold
One Show 2013, Experiential - Gold
One Show Interactive 2013, Environmental/Experiential- Gold
New York Festivals 2013, Outdoor - Grand-Prix
New York Festivals 2013, Outdoor - Gold
New York Festivals 2013, Integrated - Gold
New York Festivals 2013, Avant-Garde - Gold
FIAP 2013, Integrated Campaign - Grand-Prix
FIAP 2013, Promo & Direct - Grand-Prix
FIAP 2013, Institutional - The Cup of Iberoamerica
FIAP 2013, Promo & Direct - Gold
FIAP 2013, Media Innovation - Gold
FIAP 2013, Public Relations - Gold
FIAP 2013, Creative Effectiveness - Gold
Wave Festival 2013, Direct - Gold
Wave Festival, PR - Gold
Wave Festival, Promo - Silver
Wave Festival, Promo - Silver
Andy Awards 2013, Public Service - Grand Prix
Andy Awards 2013, Public Service - Gold
Andy Awards 2013, Best Use of a Celebrity- Gold
Andy Awards 2013, Integrated - Silver
Leo Burnett GPC, 1Q 2013 - 8 Ball
El Ojo de Iberoamerica 2012, Tercer Ojo - Grand Prix
El Ojo de Iberoamerica 2012, Tercer Ojo - Gold
El Ojo de Iberoamerica 2012, PR - Silver
El Ojo de Iberoamerica 2012, Sports - Silver
El Ojo de Iberoamerica 2012, Sustainable - Bronze
El Ojo de Iberoamerica 2012, Innovative - Bronze
Brazilian Advertising Festival, Integrated - Grand Prix
Brazilian Advertising Festival, Promo - Grand Prix
Brazilian Advertising Festival, Integrated - Gold
Brazilian Advertising Festival, Promo - Gold
Effie Awards 2012, Nonprofit - Gold
Tomorrow Awards, People's Choice - Shortlist
Renato Castelo Branco 2012, Business - Grand Prix
Renato Castelo Branco 2012, People's Choice - Winner
Renato Castelo Branco 2012, Business - Winner

 

It's a fact: people are only motivated to donate blood when someone they like is in need.
Thus, we decided to invite people in Bahia (Brazil), to donate blood for their greatest passion: their football club.
We took off the red of the Vitoria's centenary jersey. Only with the direct participation of the fans, through blood donations, would the color of the jersey go back to normal, stripe by stripe as blood was being donated.
The campaign increased of 46% in blood donations (expect: 25%). With an investment of US$ 15,000.00, we generated US$ 8,000,000.00 in spontaneous media. Approximately 130 million people were impacted: more than 1 billion page views on the web and 935 minutes of TV exposure, including matches, after match shows and articles.

 
Creative VP: Marcelo Reis
Executive Creative Director:
Guilherme Jahara
Creative Director: Rodrigo Jatene
Art Director: Rodolfo Fernandes / Alexandre Pagano / Rodrigo Jatene / Guilherme Jahara
Copywriter: Erick Mendonca / Joao Caetano Brasil

 
 
 
 
 
         
 
 
 
 
 
 
 
 







 

     
Integrated Campaign   Leo Burnett Tailor Made   Sao Paulo, Brazil   Jan, 2013
 

Cannes Lions 2013, Direct - Shortlist

 

In Brazil, reading is not common, specially among the poor classes that have restricted access to books. That's one of the main reasons for the country to be at the 88th position in the World's education ranking. To start changing this situation we created Reading Feeds, a project that aims to make reading accessible to everyone, regardless of class, in Brazil.
We asked people to donate their books, which will be included in food baskets along with basic food supplies (a benefit granted by law and therefore reaches the whole of the country), and distributed by Brazilian companies, every month, to all employees on low incomes.
People throughout the whole country could contribute by sending their books by post or by buying an e-book where 100% of the money generated went towards buying books for donation.
With an investment of only US$10,000, we managed to generate almost US$3,000,000 in free media. By popular demand, a petition was sent to the Government to turn the idea into a law.

 
Creative VP: Marcelo Reis
Executive Creative Director:
Guilherme Jahara
Creative Director: Rodrigo Jatene
Art Director: Murilo Melo / Marcelo Rizerio
Copywriter: Julio D'Alfonso

 
 
 
 
 
         
 
 
 
 
 
 
 
 









 

     
TV Show + Integrated Campaign   Wunderman   Sao Paulo, Brazil   Dec, 2008
 
Cannes Lions 2009, Media - Silver
Wave Festival 2010, Integrated Campaign - Bronze
Wave Festival 2010, Direct - Shortlist
CCSP 2010, Integrated Campaign - Shortlist
LWA 2010, Creative Leadership - Shortlist
 
Many off-road vehicles sell attributes like durability, performance and power. But how many deliver emotional attributes? Based on that, we launched a complete brand entertainment campaign to promote the new Defender's model and celebrate the 60-year history of the brand.
"We Live to Tell Stories" wanted to show more than the vehicle's features, but to leave the feeling that "on board a Defender we all become storytellers" and protagonists in our own stories.
The campaign involved a TV Show, an event, a website with tons of extra materials from the shootings, on and offline campaigns and a book that gathered all the activities of the campaign.
The results were huge but, more importantly: during the campaign, demand for test drives at dealerships had a significant increase, culminating with a 98% increase in Defender sales.
 
Executive Creative Director, VP: Eco Moliterno
Creative Director: Rodrigo Jatene / Adriano Abdalla
Art Director: Rodrigo Jatene / Marcelo Zampini
Copywriter: Adriano Abdalla / Renato Duo
Designers: Daniel Lacroce / Bruno Parlato / Rafael Keunecke / Luis Paulo Andrade
 
 
 
 
 
         
 
 
 
 
 
 
 
 


     
Promo + Direct Campaign   Leo Burnett Tailor Made   Sao Paulo, Brazil   Apr, 2013
 

Cannes Lions 2013, Outdoor - Shortlist
Cannes Lions 2013, Design - Shortlist
Leo Burnett GPC, 3Q 2013 - 8 Ball

 

The main cause of child mortality in Brazil is traffic accidents. The main reason for this is that, culturally, Brazilian children haven't been taught to wear seat-belts in cars.
We needed to create a campaign to create awareness and incentivize children to protect themselves on the roads. And to address the issue with children, we decided to use the most powerful and influential people who they were sure to listen to and to respect: their heroes.
We created the Hero Hug, special covers for seat belts that mimic the arms of super heroes both protecting and securing the children.

 
Creative VP: Marcelo Reis
Executive Creative Director:
Guilherme Jahara
Creative Director: Rodrigo Jatene
Art Director: Rafa Oliveira
Copywriter: Caio Lekecinskas

 
 
 
 
 
         
 
 
 
 
 
 
 
 


     
Out-of-home Activation   Leo Burnett Tailor Made   Sao Paulo, Brazil   Mar, 2013
 

PIAF Awards 2013, Creative use of traditional formats - Shortlist
Leo Burnett GPC, 2Q 2013 - Seven Plus

 

In Brazil, the condom market is dominated by a few major brands that leave no space for new entrants. In spite of this, Next Condom Store, an online preservative shop, wanted to bring new consumers to their website.
To make our client stood out from the crowd, we partnered with Earth Hour. In the week prior to the event, thousands of condoms were distributed throughout bars, clubs and universities.
But these were not ordinary condoms, but condoms that glow in the dark. A friendly reminder for people to flick the switch during Earth Hour.
The campaign spread throughout the web via several blogs and news sites, increasing chatter about Earth Hour almost instantly. During the activation, the online store received 50 times more visits than its average. Earth Hour Condoms soon became an obsession. In a single weekend, sales exceeded the whole year of 2012. And, in the end, Earth lovin' took on a completely different meaning.

 
Creative VP: Marcelo Reis
Executive Creative Director:
Guilherme Jahara
Creative Director: Rodrigo Jatene
Art Director: Guto Chicanelli
Copywriter: Pedro Fernandes

 
 
 
 
 
         
 
 
 
 
 
 
 
 


     
Direct + Social Media Activation   Wunderman   Sao Paulo, Brazil   Apr, 2011
 
London International Awards 2011, The New Category - Bronze
El Ojo de Iberoamerica 2011, Interactive - Bronze
El Ojo de Iberoamerica 2011, Promo - Shortlist
Wave Festival 2012, PR - Gold
Wave Festival 2012, Cyber (2) - Shortlist
Wave Festival 2012, Direct - Shortlist
Wave Festival 2012, Design - Shortlist
Sigi Awards 2012, Breakthrough - Gold
Sigi Awards 2012, Direct - Gold
Sigi Awards 2012, Online - Shortlist
Brazilian Advertising Festival 2011, Digital - Shortlist
 

Brazilians drink 1,2 liters of water every day. 40% less than the daily-recommended amount.
The reason? People don't remember to get hydrated.
To change that, Bonafont wanted to remember people of doing so.
We started by sending a desktop mini fridge with 2 liters of Bonafont to one of the most influential twitters in the country.
But it was not just a simple gift. The story changed when the fridge was opened.
Thanks totechnology, we gave the device a digital life and a 140 carachters "voice".
Every time the fridge was opened, a tweet was automatically posted on the celebrity's timeline, telling thousands of followers they were drinking water, and motivating them to do the same.
With hundreds of predefined messages, our friend's network was reminded to take an extra sip.
As the fridge opens and closes, the brand's massage spreads impressively.
Now Bonafont reminds millions of people to drink water. 2 liters. Every day.

 
Executive Creative Director, VP: Paulo Sanna
Creative Director: Rodrigo Jatene / Adriano Abdalla
Associate Creative Director: Alexandre Lima
Art Director: Rodrigo Jatene / Alexandre Lima / Guto Chicanelli
Copywriter: Daniel Xavier

 
 
 
 
 
         
 
 
 
 
 
 
 
 


     
New Product   Leo Burnett Tailor Made   Sao Paulo, Brazil   Mar, 2013
 

Leo Burnett GPC, 3Q 2013 - Seven Plus

 

Year after year, DVD and Blu-Ray sales have been decreasing all over the world. On the other hand, fans' passion for movie characters remains unshaken. In 2012 alone, over US$100 billion were spent on movie related merchandise.
With that in mind, we came up with Toy Movies. Marvel action figures were transformed: part of their bodies received a removable USB flash drive loaded with the corresponding movie in full HD and exclusive content. Everything highly encrypted.
Soon, your video library will become a great multimedia toy library.

 
Creative VP: Marcelo Reis
Executive Creative Director:
Guilherme Jahara
Creative Director: Rodrigo Jatene
Art Director: Thiago Belini / Rodrigo Jatene
Copywriter: Fernando Freitas / Caio Lekecinskas

 
 
 
 
 
         
 
 
 
 
 
 
 
 



 

     
PR Stunt + Social Media Activation   Wunderman   Sao Paulo, Brazil   Jan, 2010
 
Cannes Lions 2010, PR - Shortlist
El Sol 2010, PR - Silver
CCSP 2010, Viral Video - Shortlist
LWA 2011, Online Excellence - Shortlist
 
To prove that the new Windows 7 is really simple to use we challeged a blogger who had an unusual mission to complete.
He had to turn the computer on, log in the Windows 7, find and edit a photo, write a post with this photo and, at the end, publish this post.
Seems easy, isn't it? And what about doing that while skydiving?
 
Executive Creative Director, VP: Paulo Sanna
Creative Director: Rodrigo Jatene / Adriano Abdalla
Art Director: Rodrigo Jatene / JP Martini
Copywriter: Adriano Abdalla / Rafael Palermo
 
 
 
 
 
         
 
 
 
 
 
 
 
 

     
Direct + Social Media Activation   Wunderman   Sao Paulo, Brazil   Mar, 2011
 

Wave Festival 2012, Direct - Gold
Wave Festival 2012, Promo - Silver
El Ojo de Iberoamerica 2011, Direct - Silver
El Ojo de Iberoamerica 2011, Direct - Bronze
El Ojo de Iberoamerica 2011, Promo - Shortlist
El Ojo de Iberoamerica 2011, PR - Shortlist
Sigi Awards 2012, Direct - Shortlist
Sigi Awards 2012, Promo - Shortlist
Contagious Magazine, Issue 28 - Featured Case

 

Danone wanted to position Actimel as an indispensible part of breakfast for Brazilian families.
But the mothers don't have the habit of giving Actimel to their kids every day.
We decided to use something truly indispensible in any family's morning diet. So, we transformed bread into media.
We created a special toaster that prints messages on the bread as it toasts it, reminding mothers to protect their kids' health every day.
To launch the campaign we selected some of the most influential mothers, and sent them all a toaster with a personalized reminder, along with a package of the product.
In order to receive Actimel for an additional month, mothers should post pictures with the toasts on their social profiles, spreading health throughout their network.
Besides introducing a healthy habit into so many people's lives, millions of mothers now know how easy it is to protect their children.

 
Executive Creative Director, VP: Paulo Sanna
Creative Director: Rodrigo Jatene / Adriano Abdalla
Art Director: Rodrigo Jatene / Caio Fernando
Copywriter: Daniel Xavier / Rafael Palermo

 
 
 
 
 
         
 
 
 
 
 
 
 
 


     
New Product   Leo Burnett Tailor Made   Sao Paulo, Brazil   Apr, 2013
 

Leo Burnett GPC, 3Q 2013 - Seven Plus

 

Clube Sangue Bom is just one of many Brazilian blood banks that fight to maintain its stocks at safe levels. To help them achieve this, they wanted a strategy to make this issue part of people's everyday life and attract donors on a more regular basis.
We wanted to develop a product to solve an everyday problem, and, at the same time, remind the public to donate blood. So, we focused our efforts on the most used things in our lives today: mobile phones and created a gadget which uses the same principle behind blood donation.
We developed a cable which transfuses energy between smartphones. Just connect a donor with full battery to bring life to an powerless one.
We released the new gadget for trial at Outback Steakhouse restaurants. Every time someone made an energy transfusion, they were told how to donate blood at the nearest blood bank.

 
Creative VP: Marcelo Reis
Executive Creative Director:
Guilherme Jahara
Creative Director: Rodrigo Jatene
Art Director: Marcelo Bruzzesi
Copywriter: Fernando Calvache
Assistant Art Director:
Marcio Bento

 
 
 
 
 
         
 
 
 
 
 
 
 
 


     
Out-of-home Activation   Leo Burnett Tailor Made   Sao Paulo, Brazil   Apr, 2012
 
- - -
 

The New Uno is a car synonymous with flexibility and innovation among the Brazilian young generation. But we needed to highlight another feature, as important as its remarkable design: the great fuel economy.
The message of low consumption was presented in a light and fun way, reaching the target in a moment of great socialization in bars and restaurants, allowing everyone to “test drive” the car in an unusual way (using their own pee) and spread the word right afterwards.
Besides great effects in the places where the panels were installed, the search for the car on Fiats website rose 12% during the week the action was launched. In the weeks after the event, fuel economy became the first feature mentioned by young people at buying decision, followed by its innovative design.

 
Creative VP: Marcelo Reis
Executive Creative Director:
Guilherme Jahara
Creative Director: Rodrigo Jatene
Art Director: Rodrigo Jatene / Guilherme Jahara
Copywriter: Marcelo Reis
Designer: Nicolas Cortinove

 
 
 
 
 
         
 
 
 
 
 
 
 
 

     
Social Media Campaign   Wunderman   Sao Paulo, Brazil   Feb, 2011
 
Brazilian Advertising Festival 2011, Digital - Gold
 

Activia is a yogurt that helps regulating the digestive system. But the brand has difficulty to interact with its consumers, since "going to the toilet" is not a subject people like to talk about.
To overcome that, we decided to approach the consumers under a new perspective: instead of talking about "regulating their intestines", we invited people to "get their lives in rhythm". And we did it literally.
We built a giant Activia pot and invited three musicians to create music, live and improvised, from inside it.
The theme of the songs? The Facebook timeline of the consumers themselves.
Through the Activia app users were invited to turn their digital lives information into brand new songs, created especially for them in real time.
Each song's video was instantly published on each user's wall, impacting all his friends and spreading the new rhythm along.
In just five days, almost 1,000 people had their social profiles put into rhythm. Their song videos reached 200,000 people on Facebook and over 4 million throughout internet.

 
Executive Creative Director, VP: Paulo Sanna
Creative Director: Rodrigo Jatene / Adriano Abdalla
Associate Creative Director: Alexandre Lima
Art Director: Guto Chicanelli
Copywriter: Daniel Xavier
Assistant Art Director: Lais Poma

 
 
 
 
 
         
 
 
 
 
 
 
 
 

     
Rich Media Banner   Wunderman   Sao Paulo, Brazil   Apr, 2008
 
Cannes Lions 2008, Cyber - Bronze
New York Festivals 2009, Simple Banner - Bronze
Wave Festival 2009, Cyber - Shortlist
 
AACD Rehabilitation Center is a medical organization that helps lots of people in Brazil, specially children, who are unable to feel or move half of their bodies, giving all the special care they need and, more importantly, without any costs.
With this campaign we tried to show that, despite the physical condition, the people treated by the organization have the same feelings and the same expectations like anybody else. They just need a helping hand to build a better future.
Find out how easy it is to help AACD keep helping them.
 
Executive Creative Director, VP: Eco Moliterno
Creative Director: Rodrigo Jatene / Adriano Abdalla
Art Director: Rodrigo Jatene
Copywriter: Adriano Abdalla
Illustrator: Rodrigo Jatene
 
 
 
 
 
         
 
 
 
 
 
 
 
 






     
Integrated Campaign   Wunderman   Sao Paulo, Brazil   May, 2010
 
LWA 2011, Creative Leadership - Shortlist
 

Perdigao, the largest food-company in Brazil, wanted to use the FIFAWorld Cup to increase sales of its ready-to-eat pizzas.
Brazil has always stood out in the history of football. But in 2010, the pride of our fans was shaken. With a bureaucratic style, we abandoned our greatest traditions: creativity and joy.
So we decided to lead a movement to restore the magic in the playing fields.
To support this cause, instead of creating a campaign, we invented a dribbling move:
the Pizza Dribble.
We impacted 25 million people, increasing pizza sales by 22% during the World Cup. The site had 1.6 million unique visits, and received almost one thousand videos.
As for the arty football, during the World Cup we played poorly and were eliminated. But the first time the team was assembled after the Cup, we reached our objective: joy was back on the field.

 
Executive Creative Director, VP: Paulo Sanna
Creative Director: Rodrigo Jatene / Adriano Abdalla
Associate Creative Director: Alexandre Lima / JP Martini
Art Director: Rafael Willians / Rodrigo Jatene / Luis Paulo Allegretti
Copywriter: Vinicius Mariano / Jairo Anderson / Rodrigo Cavalcanti
Assistant Art Director: Vinicius Araujo / Valdemir Franca

 
 
 
 
 
         
 
 
 
 
 
 
 
 




     
Web Serie + Website + 360 Campaign   Wunderman   Sao Paulo, Brazil   Sep, 2006
 
New York Festivals 2007, Integrated Campaign - Silver
New York Festivals 2007, Website - Silver
El Sol 2007, Website - Bronze
ABEMD 2007, Integrated Campaign - Gold
CCSP 2007, Viral Marketing - Merit
CCSP 2007, Website - Shortlist
M&M Online 2007, Website - Shortlist
 
A mysterious campaign. A puzzle web series. At the end there were launched 5 episodes,
one per week, giving tones of hidden clues to solve the mystery behind the campaign: who was sponsoring that message?
Forums were created, blogs have given their theories and a huge guerrilla action has called
the consumers attention with thousands of stickers and lots of curious urban interventions.
Solve the puzzle and discover what was that about. Need more clues? Follow the sound.
 
Creative Director: Eco Moliterno
Art Director: Rodrigo Jatene
Copywriter: Adriano Abdalla
 
 
 
 
 
         
 
 
 
 
 
 
 
 
 





     
Campaign   Wunderman   Sao Paulo, Brazil   Apr, 2008
 
Cannes Lions 2008, Cyber - Shortlist
LWA 2009, Campaign - Shortlist
 
With a global concept as broad as "Go Beyond" it's possible to drive the crativities anywhere, always trying to surprise consumers and inviting them to go beyond.
The banners "Rediscover your World", "Fortune Teller" and "Hit the Road" are part of a campaign for Land Rover. Check them out.
 
Executive Creative Director, VP: Eco Moliterno
Creative Director: Rodrigo Jatene / Adriano Abdalla
Art Director: Rodrigo Jatene / Daniel Lacroce / Fernando Drudi
Copywriter: Adriano Abdalla / Vinicius Mariano
 
 
 
 
 
         
 
 
 
 
 
 
 
 
 
     
Rich Media Banner   Wunderman   Sao Paulo, Brazil   May, 2007
 
Cannes Lions 2007, Cyber - Shortlist
 

Have you ever asked yourself how would be the world on the silent mode? In this campaign users could perceive clearly the advantage of having a mobile with an MP3 player device.

 
Creative Director: Eco Moliterno
Art Director: Rodrigo Jatene
Copywriter: Adriano Abdalla
 
 
 
 
 
         
 
 
 
 
 
 
 
 
 
 
     
Microsite + Screensaver   Wunderman   Sao Paulo, Brazil   Jun, 2006
 
Wave Festival 2008, Cyber - Bronze
 
Get introduced to the sad story of a lonely recharger and its hard and long separation from a Nokia mobile phone, waiting and dreaming, day after day for the recover.
 
Creative Director: Eco Moliterno
Art Director: Rodrigo Jatene
Copywriter: Adriano Abdalla
 
 
 
 
 
         
 
 
 
 
 
 
 
 
 
     
Rich Media Banner   Wunderman   Sao Paulo, Brazil   May, 2007
 
Cannes Lions 2007, Cyber - Shortlist
New York Festivals 2008, Campaign - Shortlist
OneShow 2008, Campaign - Merit
Webby Awards 2008, Campaign - Honoree
LWA 2008, Campaign - Shortlist
 
The G4 Challenge is a competition for all Land Rover owners from all over the world,
that meet once a year to go places beyond the conventional frontiers for other car brands.
Discover why inside a Land Rover the world is much better.
 
Creative Director: Eco Moliterno
Art Director: Rodrigo Jatene
Copywriter: Adriano Abdalla
Designer:
Daniel Lacroce
 
 
 
 
 
         
 
 
 
 
 
 
 
 
 

     
Microsite   McCann Erickson   Madrid, Spain   Feb, 2005
 
Cannes Lions 2005, Cyber - Shortlist
FIAP 2010, Interactive - Gold
El Sol 2005, Interactive - Bronze
C de C Spain, Interactive - Gold
 
- - -
 
Creative Director: Kuki Bastos
Art Director: Rodrigo Jatene
Copywriter: Pepa Rojo
 
 
 
 
 
         
 
 
 
 
 
 
 
 
 
btn_website
     
Rich Media Banner   McCann Erickson   Madrid, Spain   Oct, 2004
 
Cannes Lions 2005, Cyber - Shortlist
FIAP 2010, Interactive - Silver
OneShow 2005, Interactive - Merit
El Sol 2005, Interactive - Bronze
 
- - -
 
Creative Director: Kuki Bastos
Art Director: Rodrigo Jatene / Diego Flores
Copywriter: Pepa Rojo
 
 
 
 
 
         
 
 
 
 
 
 
 
 
 

     
Microsite   McCann Erickson   Madrid, Spain   Jan, 2005
 
Cannes Lions 2005, Cyber - Shortlist
One Show 2005, Interactive - Merit
El Sol 2005, Interactive - Bronze
 
- - -
 
Creative Director: Kuki Bastos
Art Director: Rodrigo Jatene
Copywriter: Pepa Rojo