|
|
|
 |
 |
| |
 |
 |
| - - - - - |
| |
 |
|
 |
|
 |
|
 |
| PR Stunt + 360 Campaign |
|
Wunderman |
|
Sao Paulo, Brazil |
|
Oct, 2009 |
|
| |
 |
To prove that the new Windows 7 is really simple to use we challeged a blogger who had an unusual mission to complete.
He had to turn the computer on, log in the Windows 7, find and edit a photo, write a post with this photo and, at the end, publish this post.
Seems easy, isn't it? And what about doing that while skydiving? |
| |
 |
Concept: Adriano Abdalla / Rodrigo Jatene / Rafael Palermo
Creative Director: Adriano Abdalla / Rodrigo Jatene
Art Director: JP Martini
Copywriter: Rafael Palermo
Video Producer: Fuego Digital
Blogger: Rodolfo Castrezanas |
| |
|
|
|
| |
|
|
|
|
|
|
|
 |
 |
| |
 |
|
| Cannes Lions 2009, Silver / LWA 2010, Shortlist |
| |
|
|
|
|
|
|
|
| TV Show + Website + 360 Campaign |
|
Wunderman |
|
Sao Paulo, Brazil |
|
Dec, 2008 |
|
| |
|
Many off-road vehicles sell attributes like durability, performance and power.
But how many deliver emotional attributes?
Based on that, we set aside the unquestionable quality of the Land Rover and launched a complete brand entertainment campaign to promote the new Defender's model and celebrate the 60-year history of the brand.
With the concept "We Live to Tell Stories", we wanted to do more than just show the vehicle's features, we wanted to position the brand with an emotional appeal that would leave the residual feeling that "on board a Defender we all become storytellers" and, of course, protagonists in our own stories.
It all has started with a direct mailing inviting the clients and prospects to an exclusive event,
in a very curious place, to launch the TV Series. The campaign has also involved a TV Program, a website with all the extra material from the shootings, online and offline campaigns, a book and a guerrilla action.
The result: a 38% increase in accesses on the Land Rover site, with an average stay of 9 minutes. More importantly: the demand for test drives at the dealerships had a significant increase, culminating with a 98% increase in Defender sales in March 2009.
Definitely, on board a Land Rover we live to tell stories, such as this one. |
| |
|
Concept: Rodrigo Jatene / Adriano Abdalla
Creative Director: Rodrigo Jatene / Adriano Abdalla
Art Director: Rodrigo Jatene / Marcelo Zampini
Copywriter: Adriano Abdalla / Renato Duo
Designer: Daniel Lacroce / Bruno Parlato / Rafael Keunecke / Luis Paulo Andrade
Motion Designer: Ricardo R2 Martins /Andre Finhana / Mauricio Reis / Ricardo Chapira /
Priscila Garcia
Programmer: Ivan Martinez / Marcelo Nishio / Leonardo Berdu
Video Producer: Fuego Digital |
| |
|
|
|
| |
|
|
|
|
|
 |
|
 |
 |
| |
 |
|
| Cannes Lions 2008, Bronze / NY Festivals 2009, Bronze / Wave Festival 2009, Shortlist |
| |
|
|
|
|
|
|
|
| Rich Media Banner |
|
Wunderman |
|
Sao Paulo, Brazil |
|
Apr, 2008 |
|
| |
|
AACD Rehabilitation Center is a medical organization that helps lots of people in Brazil, specially children, who are unable to feel or move half of their bodies, giving all the special care they need and, more importantly, without any costs.
With this campaign we tried to show that, despite the physical condition, the people treated by the organization have the same feelings and the same expectations like anybody else. They just need a helping hand to build a better future.
Find out how easy it is to help AACD keep helping them. |
| |
|
Concept: Rodrigo Jatene / Adriano Abdalla
Creative Director: Rodrigo Jatene / Adriano Abdalla
Art Director: Rodrigo Jatene
Copywriter: Adriano Abdalla
Motion Designer: Rodrigo Jatene / Ricardo Chapira
Programmer: Ricardo Chapira |
| |
|
|
|
| |
|
|
|
|
|
|
|
 |
 |
| |
|
|
| NY Festivals, Silver / El Sol, Bronze / CCSP, Merit / ABEMD, Gold / M&M Online, Shortlist |
| |
|
|
|
|
|
|
|
| Web Serie + Website + 360 Campaign |
|
Wunderman |
|
Sao Paulo, Brazil |
|
Sep, 2006 |
|
| |
|
A mysterious campaign. A puzzle web series. At the end there were launched 5 episodes,
one per week, giving tones of hidden clues to solve the mystery behind the campaign: who was sponsoring that message?
Forums were created, blogs have given their theories and a huge guerrilla action has called
the consumers attention with thousands of stickers and lots of curious urban interventions.
Solve the puzzle and discover what was that about. Need more clues? Follow the sound. |
| |
|
Concept: Rodrigo Jatene / Adriano Abdalla / Eco Moliterno
Creative Director: Eco Moliterno
Art Director: Rodrigo Jatene
Copywriter: Adriano Abdalla
Motion Designer: Rodrigo Jatene / Ricardo R2 Martins
Programmer: Marcelo Pedrosa / Andre Cardozo
Video Producer: Margarida Flores e Filmes |
| |
|
|
|
| |
|
|
|
|
|
 |
|
 |
 |
| |
|
|
| Cannes Lions 2008, Shortlist / LWA 2009, Shortlist |
| |
|
|
|
|
|
|
|
| Rich Media Banner |
|
Wunderman |
|
Sao Paulo, Brazil |
|
Apr, 2008 |
|
| |
|
| With Rediscover, Land Rover makes a checkmate move in the continent's distribution on globe, challenging the brand consumers to take in their cars and check out if the world is really the same way it looks on maps. Accelerate and rediscover your world. |
| |
|
Concept: Rodrigo Jatene / Adriano Abdalla / Vinicius Mariano
Creative Director: Rodrigo Jatene / Adriano Abdalla
Art Director: Rodrigo Jatene / Fernando Drudi
Copywriter: Adriano Abdalla / Vinicius Mariano
Motion Designer: Mauricio Reis
Programmer: Rhenan Faria |
| |
|
|
|
| |
|
|
|
|
|
|
|
 |
 |
| |
|
|
| - - - - - |
| |
|
|
|
|
|
|
|
| Website + 360 Campaign |
|
Wunderman |
|
Sao Paulo, Brazil |
|
Jun, 2008 |
|
| |
|
| An experimental site where you will be able to take a trip of the senses, getting back 15 years on time and being introduced to the secrets hidden inside the bottles of one of the Johnnie Walker's most important products: the main aromas that define the Green Label flavor. |
| |
|
Concept: Rodrigo Jatene / Adriano Abdalla / Daniel Lacroce / Vinicius Mariano
Creative Director: Rodrigo Jatene / Adriano Abdalla
Art Director: Rodrigo Jatene / Alexandre Prado / Daniel Lacroce / Fabiano Rosa
Copywriter: Adriano Abdalla / Vinicius Mariano
2D Motion Designer: Ricardo R2 Martins / Priscila Garcia
3D Motion Designer: Magdiel Castro
Programmer: Alexandre Ferreira (amf) / Rhenan Faria
Sound Designer: Gavi Soundtrack |
| |
|
|
|
| |
|
|
|
|
|
 |
|
|
|
| |
|
|
|
|
|
|
|
 |
 |
| |
|
|
| LWA 2010, Shortlist |
| |
|
|
|
|
|
|
|
| Website + 360 Campaign |
|
Wunderman |
|
Sao Paulo, Brazil |
|
Mar, 2008 |
|
| |
|
To make the Johnnie Walker Black Label's relationship strategy with its adorers more efficient and recruit new consumers to the members base, we have created a large relationship program on multiple platform, with the concept "You are a unique composition. Johnnie Walker Black Label too".
The site describes the entire path of the whisky, teaching users with a highly educational concept video. Divided in four chapters, the interaction during the experience generates a completely personalized video showing that, like the whisky, the user is also a unique composition. It also was made to deliver relevant content which was, at the same time, related to the product concept and the consumer interests.
With this action, more than 40.000 users are now new members at the Johnnie Walker Black Label's relationship program, the Keep Walking Club. |
| |
|
Concept: Rodrigo Jatene / Adriano Abdalla / Vinicius Mariano / Daniel Lacroce
Creative Director: Rodrigo Jatene / Adriano Abdalla
Art Director: Daniel Lacroce / Rodrigo Jatene
Copywriter: Vinicius Mariano / Adriano Abdalla
Designer: Rafael Willians
2D Motion Designer: Ricardo R2 Martins
3D Motion Designer: Colmeia
Programmer: Colmeia / Marcelo Nishio
Video Producer: Colmeia |
| |
|
|
|
| |
|
|
|
|
|
|
|
 |
 |
| |
 |
|
| Wave Festival 2008, Bronze |
| |
|
|
|
|
|
|
|
| Microsite + Screensaver |
|
Wunderman |
|
Sao Paulo, Brazil |
|
Jun, 2006 |
|
| |
|
| Get introduced to the sad story of a lonely recharger and its hard and long separation from a Nokia mobile phone, waiting and dreaming, day after day for the recover. |
| |
|
Concept: Rodrigo Jatene / Adriano Abdalla
Creative Director: Eco Moliterno
Art Director: Rodrigo Jatene
Copywriter: Adriano Abdalla
Motion Designer: Ricardo R2 Martins |
| |
|
|
|
| |
|
|
|
|
|
 |
|
 |
 |
| |
|
|
Cannes Lions 2007, Shortlist / NY Festivals 2008, Shortlist / OneShow 2008, Merit /
Webby Awards 2008, Honoree / LWA 2008, Shortlist |
| |
|
|
|
|
|
|
|
| Rich Media Banner |
|
Wunderman |
|
Sao Paulo, Brazil |
|
May, 2007 |
|
| |
|
The G4 Challenge is a competition for all Land Rover owners from all over the world,
that
meet once a year to go places beyond the conventional frontiers for other car brands.
Discover why inside a Land Rover the world is much better. |
| |
|
Concept: Rodrigo Jatene / Adriano Abdalla
Creative Director: Eco Moliterno
Art Director: Rodrigo Jatene / Daniel Lacroce
Copywriter: Adriano Abdalla
Motion Designer: Ricardo Chapira
Programmer: Ricardo Chapira |
| |
|
|
|
| |
|
|
|
|
|
|
|
 |
 |
| |
 |
|
| - - - - - |
| |
|
|
|
|
|
|
|
| Screensaver |
|
Wunderman |
|
Sao Paulo, Brazil |
|
Mar, 2008 |
|
| |
|
| The ozone layer is increasing, glaciers are receding, and animal species are disappearing. With this screensaver we all can have a more positive outlook of what's going on around: depending on Getty Images, the world is very far from ending. |
| |
|
Concept: Rodrigo Jatene / Adriano Abdalla
Creative Director: Rodrigo Jatene / Adriano Abdalla
Art Director: Rodrigo Jatene / Fabiano Rosa
Copywriter: Adriano Abdalla
Motion Designer: Ricardo Chapira
Programmer: Ricardo Chapira |
| |
|
|
|
|
|
|
 |
 |
| |
|
|
| - - - - - |
| |
|
|
|
|
|
|
|
| Microsite |
|
Wunderman |
|
Sao Paulo, Brazil |
|
Mar, 2008 |
|
| |
|
| Motor racing like you’ve never seen it before. A site completely in 3D which inspires thoughts about progress, showing that when an individual excels it represents the success of an entire team. Navigate through the interactive experiences and keep walking. |
| |
|
Concept: Rodrigo Jatene / Adriano Abdalla / Alexandre Prado
Creative Director: Rodrigo Jatene / Adriano Abdalla
Art Director: Rodrigo Jatene / Alexandre Prado
Copywriter: Adriano Abdalla / Vinicius Mariano
Designer: Florence d'Agostini / Nivea Masumi
2d Motion Designer: Ricardo R2 Martins / Andre Finhana
3d Motion Designer: Ilegal FX
Programmer: Alexandre Ferreira (amf) |
| |
|
|
|
| |
|
|
|
|
|
|
|
 |
 |
| |
|
|
| - - - - - |
| |
|
|
|
|
|
|
|
| Website |
|
Wunderman |
|
Sao Paulo, Brazil |
|
Oct, 2007 |
|
| |
|
On the rush of modern times, everybody complains about lack of time. The time is always missing for something: to finish a job, to meet some friends, to lunch properly, to walk the dog.
One day, tired of hearing so many the lamentations, Chronos, the God of Time, invented something new. For each 60 minutes passed, he stipulated that everyone would be given 5 minutes plus, totalizing 65 minutes per hour.
Navigating through this interactive video experience you will discover how this great invention is working among us, on Earth. You will also be introduced to other big creations of the God of Time on this Olympus talk-show. |
| |
|
Concept: Rodrigo Jatene / Adriano Abdalla
Creative Director: Eco Moliterno
Art Director: Rodrigo Jatene / Alexandre Lima
Copywriter: Adriano Abdalla
Designer: Fernando Drudi
Motion Designer: Ricardo R2 Martins / Ricardo Chapira / Andre Finhana
Programmer: Alexandre Ferreira (amf)
Video Producer: Fuego Digital |
| |
|
|
|
| |
|
|
|
|
|
 |
|
 |
 |
| |
|
|
| LWA 2009, Shortlist |
| |
|
|
|
|
|
|
|
| Rich Media Banner |
|
Wunderman |
|
Sao Paulo, Brazil |
|
Apr, 2008 |
|
| |
|
| Do you really believe all this talk that our destinies are pre-ordained? One thing is for sure, there are always choices in life. |
| |
|
Concept: Rodrigo Jatene / Adriano Abdalla
Creative Director: Rodrigo Jatene / Adriano Abdalla
Art Director: Rodrigo Jatene / Fernando Drudi
Copywriter: Adriano Abdalla
Motion Designer: Priscila Garcia
Programmer: Rhenan Faria |
| |
|
|
|
| |
|
|
|
|
|
 |
|
 |
 |
| |
|
|
| - - - - - |
| |
|
|
|
|
|
|
|
| Rich Media Banner |
|
Wunderman |
|
Sao Paulo, Brazil |
|
Feb, 2008 |
|
| |
|
| When you go out to have fun there is only one way to drink and ensure that the evening ends well. Make the right decision. |
| |
|
Concept: Rodrigo Jatene / Adriano Abdalla
Creative Director: Rodrigo Jatene / Adriano Abdalla
Art Director: Rodrigo Jatene
Copywriter: Adriano Abdalla
Motion Designer: Priscila Garcia
Programmer: Rhenan Faria |
| |
|
|
|
| |
|
|
|
|
|
